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Can You Describe Your Business In One WordArticle Summary: The ability to describe your business in one word is a lesson in creativity, deep thinking, and real commitment. It isn't that easy to do but once you have it down you will be amazed at how one little word will shape future decisions and help you make smarter choices and save you time and money. (c) In working with a new client on her business plan recently and brainstorming about how she would describe her business, we [url=http://www.villazuki.it]woolrich outlet online[/url] discovered that 'charming' was a perfect description. As simple as a word as that is, it was not [url=http://www.fayatindia.com/giuseppe-zanotti.html]www.fayatindia.com/giuseppe-zanotti.html[/url] easy to nail down. By listening to the client, asking lots of question, and deep digging, it became clear that it was the perfect word. In retrospect it was kind of obvious but seldom do we, as entrepreneurs, take the time to get that focused on how we describe our business. This story is important for a few reasons: 1) This one-word description will be the basis for creating consistent marketing materials that convey the personality of the company and what the company offers. Think of Apple, what word would you use to describe them? Many people would say innovative. It's a fitting word and it comes across in their marketing. Disney is described as imagination and it shows. Maybe you think it doesn't matter because your company is just you. I would argue that having a strong brand matter even more to the solo entrepreneur. 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