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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Author</th> <th class="thCornerR">Message</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>olgj72ex</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/subSilver/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Posted: Fri 13:48, 08 Nov 2013<span class="gen"> </span> Post subject: woolrich outlet online Copywriters In Ireland Are</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">Gerald Powell <br /> Submitted 2013-05-08 13:05:37 But why on earth would anyone buy this from you? <br />The above is a question that always gets me into trouble with clients. And yet I know if I don't ask it, I'll be missing out on something important. Now, let me share a secret with you. <br />Back in the lean 1980's in Ireland no self-respecting marketing copywriter would consider him/herself properly armed to write copy for a sales letter or promotional brochure without knowing at least two or three 'USP's' for the product or service that he/she [url=http://www.villazuki.it]woolrich outlet online[/url] was being asked to write the copy for. <br />What those three letters: 'USP.' stand for is 'Unique Selling Point'. 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And most times, the curt [url=http://www.davidhabchy.com]barbour outlet[/url] answer that I got to this provocative question of mine instantly produced a very successful headline, or the opening paragraph of a sales brochure or sales letter. <br />That's why I recommend that everyone who has something to sell in 2013 should to ask themselves this question about their product or service - "But why on earth would anyone buy this from me?" <br />Before you try and answer this question, however, you must first [url=http://www.ttcarpets.co.uk]mulberry outlet[/url] understand why people buy things. <br />People buy things for six different reasons: <br />1. To satisfy their basic survival needs <br />2. For convenience <br />3. To secure peace of mind <br />4. To protect or enhance their image or ego <br />5. For entertainment purposes <br />6. [url=http://www.skoda-witzke.de/woolrichoutlet.php]woolrich online shop[/url] To increase their wealth <br />Okay. Let's have a [url=http://021fone.com/home.php?mod=space&uid=10265][/url] quick look at these six reasons and see how important they are to today's buyers in Ireland. <br />1. Basic needs <br />Basic needs are easy to understand. These are the things we need to survive. On a personal level this includes food, shelter and suchlike. On a business level these are the basic elements required to do business, such as materials & labour. If you are selling a basic need you can expect price to be a major factor. People don't want to pay extra for their basic needs; they want to save that money for more interesting things. How important is the price of basic needs to today's buyers in Ireland? The answer is that price is more important today than it has been for a very long time. Looking ahead to 2013 we can expect low price, good value and quality to become the most important USP of all for a copywriter to sell with. <br />2. 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