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At first the [link widoczny dla zalogowanych] title of this article might seem like a strange question to ask. Surely, if you want to set up a free podcast service about Internet marketing, you would need to have a lot of experience and be a successful Internet marketer, wouldn't you?
Actually, no, not necessarily! And here's why.
While it is a definite bonus to have a lot of Internet marketing experience, especially if you are aiming to use [link widoczny dla zalogowanych] your podcast for Internet business coaching, that does not mean that a [link widoczny dla zalogowanych] newbie online marketer should put off starting a podcast about Internet marketing. Both the expert and the beginner can present useful information about Internet marketing to an interested audience. Both can offer a useful and entertaining podcasting format.
While expert marketers can base their podcasts on their extensive experience, newbie can just as easily base their podcasts on their INexperience. The experienced Internet marketing podcaster is like your teacher or coach whereas the inexperienced newbie is like a [link widoczny dla zalogowanych] friend or companion.
The Podcaster As Teacher
This is the most common format for business podcasting. The podcaster is, or wishes to present himself as, "the voice [link widoczny dla zalogowanych] of experience". He is the expert and we draw upon his knowledge to improve our own Internet marketing performance.
The podcaster as teacher offers us a lot of free podcast content, but will very likely also offer a paid [link widoczny dla zalogowanych] subscription upgrade where we can access much more detailed information.
The Podcaster As Learner
The newbie Internet marketing podcaster is more like a fellow-learner, someone who is not afraid to ask the "dumb questions" and who can share with you every mistake, blunder and new discovery and have a lot of fun while learning the ropes.
This kind of business podcast would focus on [link widoczny dla zalogowanych] the kinds of questions that every newbie Internet marketer has and try to find the answers through experimenting with various solutions and reporting on the results, [link widoczny dla zalogowanych] whether they are positive or negative.
Build Your Reputation [link widoczny dla zalogowanych] As An Internet Business Podcaster
For the newbie, it is probably too early to try and add an upgrade option to the free podcast because you are clearly not in any position to brand yourself as an expert just yet.
What you can do, however, is seek out some successful Internet marketers who are experts in their field and try to set up an [link widoczny dla zalogowanych] interview with each of them using Skype.
You can lead up to this by joining some online business forums and getting to know the established marketers who use the forums. Then, when you feel you are ready, send them a private message on the forum asking if they would be interested in being interviewed for your podcast.
This will add some great content to your podcast, and help to build your own reputation as well.
After a year or so of podcasting and of experimenting with Internet marketing you will move up towards an intermediate stage where you are creating a name for yourself as a podcaster and also have accumulated a lot of experience. Your subscribers are now likely to be a mixture of faithful followers and a new generation of newbies.
You will also notice that you are beginning to speak with more authority based on your accumulated experience.
Give it one more year and you will then be in [link widoczny dla zalogowanych] a good position to offer paid training services. You will have graduated from being a "newbie Internet marketing podcaster" to an expert.
Ignorance Is Bliss
So, if you are an Internet marketing newbie and are looking for a good way to start "building your brand", I suggest that you think about setting up a podcast related to your Internet business niche and podcast about all the Internet marketing techniques that you don't know about! You will discover that Internet [link widoczny dla zalogowanych] marketing "ignorance" can be transformed into free podcasting "bliss"!

David Hurley is an Internet marketer based in Japan. Listen to David's latest Internet business podcast today. Subscribe to David's free podcast service.
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