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When it comes to search [link widoczny dla zalogowanych] engine optimization strategy, there [link widoczny dla zalogowanych] are basically two camps - those who view search engines as adversaries to be humbled at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles assumably begun have a good idea of which camp I fall into; however, I imagine both approaches can be effective optimization methods.

Adversarial Optimization Methods - Service providers who have this "adversarial" philosophy will tell their clients that the formulation of a search engine optimization strategy is much like a high-stakes game of chess. It's an "us vs. them," "winner-take-all," and "every man for himself" [link widoczny dla zalogowanych] mentality. It's also rooted abundantly in technology - under this philosophy, success [link widoczny dla zalogowanych] is defined as unraveling the newest search engine algorithm to find new optimization methods and exploiting its [link widoczny dla zalogowanych] technical aspects for immediate benefit.

The underlying premise of this search engine optimization strategy is that you must use optimization methods that fool the search engines into presenting a website predominantly in the results since the site isn't currently offering attributes that [link widoczny dla zalogowanych] the search engines consider valuable. The [link widoczny dla zalogowanych] basic benefits of this approach are that it doesn't require much work on the part of [link widoczny dla zalogowanych] the client and that results can be realized more rapidly. These qualities both stem from the fact that there isn't a large amount of supplementary content needed, nor are there many wholesale changes to make to the website when using such optimization methods.

While this is not the methodology that I recommend, [link widoczny dla zalogowanych] it is a valid - albeit [link widoczny dla zalogowanych] conceivably volatile [link widoczny dla zalogowanych] - search engine optimization strategy.

Partnership Optimization Methods [link widoczny dla zalogowanych] - Those who view search engines as partners have a very different search engine optimization strategy. These service providers take into account the idea that the attributes and optimization methods that give a website high rankings in search engines are, by and immense, the same ones that make the site more valuable to website visitors and potential customers.

This theory makes sense. Every search engine needs to submit results that their users [link widoczny dla zalogowanych] find to be the most relevant and useful. If search engine R&D people worked in a vacuum, they would probably find their market share rapidly diminished while they lamented about how "people are stupid". This means that each of the major search engines spend endless research dollars to determine exactly what it is that search engine users find valuable, and each has a high stake in the results of the research. No search engine marketing or web design firm has the resources or motivation to conduct [link widoczny dla zalogowanych] studies of this magnitude. It is, therefore, greatly advantageous to use the discoverings of these studies, deduced from common algorithm traits of multiple search engines, to improve your search engine optimization strategy and website.

I consistently hear from companies who are puzzled as to why their high-priced, cutting-edge website is perpetually outranked by a site of perceived lesser quality - "our website is better than theirs" or "we are a much larger company" are common remarks. Beauty is, as always, in the eye of the beholder. The sites that consistently rank hugely are almost continually using optimization methods that offer something of value to people who entered the search query. Search engines [link widoczny dla zalogowanych] care as much about the size of a company or how much it spent on its website about as much as they care about what you had for breakfast this morning (I had blueberry muffins, but Google hasn't called to ask).

The best Search Engine Optimization I have found is Traffic In Spades, they are by far the most competitively priced and deliver amazing results.