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There's a strange quirk about human psychology. Well, there's plenty of them. Otherwise we'd be robots walking around without any emotional interest. The particular focus of this article is how we view things when they are compared to something else. When used properly, you can utilize this to make a lot more money. Don't worry, it's easy.
An experiment was done on some college kids. Don't worry, nobody was harmed. They stuck their hand in a bucket of water and estimated the temperature. They did this with ten kids, and got an average temperature.
Then they took another group of kids, and had them do the same thing. Only their other hand was plunged [url=http://www.achbanker.com/home.php]hollister[/url] into a [url=http://www.mansmanifesto.fr]doudoune moncler[/url] bucket of ice water. The non-ice-water bucket was the same temperature as before. Except their average estimate of the temperature was much higher than the previous group of students.
Then they flipped it. They took another group of students, and had them stick their right hand into those same [url=http://www.1855sacramento.com/woolrich.php]woolrich bologna[/url] buckets of water. Only their other hand was put in a bucket of really warm water. I suppose you can guess that their estimate of the other bucket's temperature was lower than the first group.
This shows that when we estimate the value, or aspect of something, how it's compared to something else will have an effect on our estimation.
Real estate agents put this to good use. A client shows up at their office, and says they can afford two hundred grand for a house. The agent takes them to a run [url=http://www.davidhabchy.com]barbour sale[/url] down, flea ridden house in a bad neighborhood. They say it's about 190K. The customers are horrified.
Next, [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] they take them to a really nice house, in a really [url=http://www.getconversational.com]hollister pas cher[/url] nice neighborhood. The price is 220K. Now, if the [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] agent had brought them to the house right off the bat, the customer would think they are being taken for a ride. After all, they said they could only afford 200K.
But after seeing the horrible run down place that was 190K, this place that's 220K looks like an absolute steal. When compared to the previous house, it's a no-brainer. This, of course, results in many more sales, and a lot more commissions for the real estate agent.
How can you put this to use? Whenever you offer a product, always have a much more expensive product next to it that only has a couple more features.
For example, let's say you are trying to sell a coffee maker for $79. Seen by itself, it may or may not be a good deal, depending on who's looking at it.
But when you put it next to a coffee maker that's $279 that really isn't that much better than the $79 version, the $79 version will seem like [url=http://www.jordanpascherofficiel.com]air jordan[/url] an absolute bargain.
Retailers [url=http://www.vivid-host.com/barbour.htm]barbour uk[/url] do this all the time. They [url=http://www.vivid-host.com/barbour.htm]www.vivid-host.com/barbour.htm[/url] put an expensive model on the floor. They don't want to sell the expensive model, they only want the presence of the expensive model to help sell the medium priced model.
If you sell anything online, I'm sure you an think of plenty of ways to use this technique to dramatically increase your sales.
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