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Liz Uram helps solo entrepreneurs attract more qualified leads, get more clients, and make more money by developing business and marketing plans. She is a certified professional coach, has a B.A. in Organizational Leadership, is the [url=http://www.kobe-kyuyu.com/aska/aska.cgi/karenmillenuk2013-cs.tripod.com/aska%3C/index.html]hollister deutschland A Brief[/url] author of 'How to Organize & Manage Your Time - A One Year Planning and Action Guide', and is an award-winning speaker. Visit to learn more.
Can You Describe Your Business In One WordArticle Summary: The ability to describe your business in one word is a lesson in creativity, deep thinking, and real commitment. It isn't that easy to do but once you have it down you will be amazed at how one little word will shape future decisions and help you make smarter choices and save you time and money.
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In working with a new client on her business plan recently and brainstorming about how she would describe her business, we [url=http://www.villazuki.it]woolrich outlet online[/url] discovered that 'charming' was a perfect description. As simple as a word as that is, it was not [url=http://www.fayatindia.com/giuseppe-zanotti.html‎]www.fayatindia.com/giuseppe-zanotti.html‎[/url] easy to nail down. By listening to the client, asking lots of question, and deep digging, it became clear that it was the perfect word.
In retrospect it was kind of obvious but seldom do we, as entrepreneurs, take the time to get that focused on how we describe our business. This story is important for a few reasons:
1) This one-word description will be the basis for creating consistent marketing materials that convey the personality of the company and what the company offers. Think of Apple, what word would you use to describe them? Many people would say innovative. It's a fitting word and it comes across in their marketing. Disney is described as imagination and it shows. Maybe you think it doesn't matter because your company is just you. I would argue that having a strong brand matter even more to the solo entrepreneur. Your marketing materials should work for you and the more you can convey the message of your offer through your marketing the less work it is for you.
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This is a surprisingly difficult exercise but the payoff is huge. It may not be apparent immediately, but it will make future decisions easier because now there is a reference point. For instance, my 'charming' client has a product that will sell well at an expo so she is thinking about what her booth should look like. Don't you think it will be important that she choose materials that support [url=http://www.anepf.fr]doudoune moncler pas cher[/url] her brand and image? If you were to describe your business as cutting-edge, what type of marketing materials would best support that claim? Do you think cardboard display boards with signs printed from your home computer are going to convey that image? No [url=http://www.femmesexenue.fr]louboutin pas cher[/url] way. The [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] brand and image you present matter. And it all starts with one little word. My encouragement for you is [url=http://www.fayatindia.com/giuseppe-zanotti.html]giuseppe zanotti[/url] that you put some thought into what you want to represent and then review your marketing materials to see if that is what you're doing. Remember, you can achieve whatever you [url=http://www.fayatindia.com/giuseppe-zanotti.html]giuseppe zanotti pas cher[/url] believe as long as you are willing to work for it!