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nfnw3tm8 · Posted: Sun 4:08, 01 Sep 2013 Post subject: purchasing excessive back links

Google famously changes their search algorithm every few months or so. If you or your web designer don't [link widoczny dla zalogowanych] stay [link widoczny dla zalogowanych] up-to-date with these [link widoczny dla zalogowanych] changes then you might notice a drop in your site's search rankings.
Penguin 2.0, the latest update, in an effort to [link widoczny dla zalogowanych] reduce web spam and promote high quality content in search [link widoczny dla zalogowanych] results, represents a reasonably small tweak but the ramifications can be serious for businesses in highly competitive markets that have been relying on the number one spot rankings for traffic and customers.
The vast majority of professionals will have seen these changes coming but some have ignored the signals for too long and as a result many small businesses are suffering. So what's all the [link widoczny dla zalogowanych] fuss about?
To better understand the changes you need to have an appreciation of what is often called 'Black hat' versus 'White hat' search engine optimization. The analogy comes from American cinema, the [link widoczny dla zalogowanych] Cowboy Western in particular. White hats and black hats were used to [link widoczny dla zalogowanych] easily differentiate between the good guys and the bad guys. So White hat and Black hat search engine optimization simply refers to SEO practices that Google deems to be 'good' or 'bad'.
If you visit Google Webmaster central there are numerous guidelines intended to help you make sure that your site will rank well with the search engines. There are, however, additional measures that you can take and some of these are looked down upon more than ever by Google ; so-called 'black hat' practices. It is, in-part, some of these practices that the new Penguin update seeks to discourage. These include, purchasing excessive back links, keyword stuffing, over optimization and the use of unnatural links.
So what can you do if you find your site's rankings have dropped? Well first off you can revisit Google's guidelines but the main ideas you have to embrace are those of authorship, good quality content and social media syndication.
Positioning yourself as an expert in your field [link widoczny dla zalogowanych] of business through blogging and article writing as well as connecting your social media profiles, especially Google+ and YouTube to your web [link widoczny dla zalogowanych] content as well as keeping your content original [link widoczny dla zalogowanych] and fresh will greatly enhance your rankings. Syndicating this content through social media and engaging your customer base there will also help keep your rankings high.
Relying solely on paid advertising and link building to drive your rankings may prove costly in the future and remember if you don't embrace these changes then your competition [link widoczny dla zalogowanych] will.
Mendip SEO ~
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