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It simply baffles me the number of SEO experts will quickly denounce Cloaking as “unethical” or against Google’s TOS and even [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] label it as spam which manipulates search results but then every day create artificial, manual or software generated backlinks for clients.
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There is also a silly mindset that whitehat SEO is free or risk and blackhat is totally full of risks. Really? How many whitehat sites, that supposedly conformed to all Google’s TOS, suddenly lose their ranking and their business when Google decides to undertake a significant algorithm update? Ha! Where would be the reward for loyalty from Google?
So does “blackhat” or being “unethical” really exist anymore? Isn’t this really about traffic, conversions and surviving within an ever tightening monopoly created by Google that we now are left with few other options, unless to line the pockets of Google shareholders.
The debate on whitehat versus blackhat is becoming de-emotionalized and less religious overtones over the years. When I started off with SEO services back [url=http://www.achbanker.com/home.php]hollister[/url] during the nineties, the controversy was all about “ethical” versus “unethical” SEO. Lots of hard core reactions then to what was, in the end, merely a technological, not [url=http://cgi.ebay.com.au/ws/eBayISAPI.dll?ViewItem&item=220683313529&ssPageName=STRK:MESE:IT]tiffany outlet US Open Monf[/url] just a theological or moral issue.
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As of late, when we speak with clients they happily consider the choices any time you ask them whether they plan to opt for a whitehat or even a blackhat approach. Clients will openly inquire about efficacy, the relative risks involved therefore on. So it’s a pretty much unexcited, hands-on discussion, that is a good thing as far as we are concerned.
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Ethical or whitehat behavior only makes sense amongst equals. Subsequently, as an online organization, are you in reality an equal to Google? No, you’re not – the odds are stacked firmly against you.