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The first thing to do is to identify your major areas of expertise and then create sub-categories that reflect the reality for each one. For example if you are a career expert you can talk about how to get a job in a tough economy, how to get hired when everyone else is not, or how to position yourself to get hired in the future.
Expanding on your already known areas of expertise helps you qualify for more stories and more segments the media is covering. The idea is to broaden your area of commentary to capture more media opportunities for yourself.
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Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or publicity media placements you have received. Have you been a guest on TV before? Be sure to tell about this in your bio. The bigger and more well known your media placements, the better for you.
Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located.
Create a publicity list of the radio and TV shows you want to on as a guest, or the newpapers, magazine and internet media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts.
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Get positioned with the media and your producers in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school.
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When news happens where you are the perfect expert and can comment on the story send out a notice to your media producer and journalist contact database. Include your contact info and availability so they can connect with you quickly. This could be your big chance to get booked on major TV or be the quoted expert in prestigious media or major internet news sites.
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Invest in media training as it will add greatly to your ability to appear relaxed and professional. The media, especially radio and TV producers, love a well prepared guest and media trained expert who knows how to convey information on the exact topic quickly and accurately without stumbling, rambling on and on or appearing nervous. Think polished, professional and experienced.
You will get one chance to showcase yourself on TV, radio, print and internet if you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points. Order a digital copy of your appearance so you can integrate your appearance into your marketing strategy and public relations initiatives.
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