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The Shoe's Path is a shoe sales and repair shop in a small town. The shop has been in business for over 25 years. The staff consists of the [link widoczny dla zalogowanych] owner, Betty, and three other employees. The inventory in the store consists of specially made shoes that are not easily found at shops in the area. Betty used a local newspaper to advertise, and relied on the foot traffic and the small paper [link widoczny dla zalogowanych] to market the business. The business had begun to flourish and unexpectedly, there was a significant drop in sales. What would Betty do?

This situation is played out all over the business world [link widoczny dla zalogowanych] in today's economy. The average consumer has become far more sophisticated than in the past. They won't step out the door without first doing some online comparison shopping to check out the market for the goods and services they seek. This arms them with the information as to where the best deals are and what they should pay. Everybody loves a good deal.

One of Betty's employees, Lulu, came in and mentioned that she had done [link widoczny dla zalogowanych] some shopping last night. Betty inquired with Lulu about having the time to shop with such a busy schedule. Lulu told Betty that the shopping she had [link widoczny dla zalogowanych] done was all done on the Internet. This sparked Betty's interest. After a few more minutes of [link widoczny dla zalogowanych] conversation, LuLu informed Betty [link widoczny dla zalogowanych] that she should look into creating an Internet presence as a way to improve sales and increase business. Betty had never seriously considered it. She was not the most computer savvy-person in the world. She felt as though the Web was intimidating and she did not have the know-how to create a website.

Betty with Lulu's help found a solution. She would [link widoczny dla zalogowanych] learn more about how to use the power of the internet to increase her sales. She found a company with a fine reputation to train her in e-commerce and internet marketing. She [link widoczny dla zalogowanych] could take the courses at her own time and pace, essential for a store owner.
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After going over the training material, Betty began to put all she had learned to work. It turned out that the shoes Betty sold were not [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] available anywhere else in her city. The repair service for these shoes was considered rare and a valued service. The Shoe's Path created a website and began to market all over the Web.

It did not take long for business to pick up for Betty. Betty marketed as the only local shop to sell the product she offered. Sales suddenly jumped by 80%. She was also able to open an online store and sell her products over the Web to distant customers. Betty had found a way to increase her sales.

The Shoe's Path example would be a good fit for any business. The internet gives the business the exposure that it needs and can get from no other means of advertisement. A business can become known to millions of people in a very short time.

There are quite a few companies today that offer the training that Betty was able to find. Many of these services are designed for the novice Internet user. Owners will be able to determine the needs [link widoczny dla zalogowanych] of the business and produce the results they desire. Whether it is to upgrade an existing website, build a new website, or better utilize social media, there are means [link widoczny dla zalogowanych] to learn, and put the information to use. Customers will be able to find the business and discover all the unique services or products that are offered.

Any owner of a business whether large or small should follow in the footsteps of the Shoe's Path if they wish to increase sales, and what business owner doesn't want to [link widoczny dla zalogowanych] do that? Anyone can learn the internet marketing strategies that Betty did.