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cekyophr5 · Posted: Thu 17:07, 24 Oct 2013 Post subject:

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When a reader first lands on your page, the first thing she will see is your headline, which will most likely be in a large, bolded, red or dark blue font. Before she reads about your product's benefits, before she falls under the influence of your persuasion, before she contemplates whether or not she needs your product, she will read this headline.
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As an Internet marketer, you cannot afford to discourage readers before they even wade into the text of your argument. You have to grip them early and firmly, so they have no interest in escaping; and are far too compelled by desire or curiosity to look away.
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