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Business owners who promote themselves with online marketing often neglect the "about us" page. If you own a service business or work as an independent professional, your "About" page will be especially critical to your success. Prospective clients want to get to know you before they make a hiring decision, so they may turn to this page right after they come to your website.
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First, begin by identifying why you are the single best resource to solve your niche's most urgent problem. You might list facts but it's important to relate the facts to your expertise. Sometimes it's difficult to see the relationship between your hobby or [url=http://www.1855sacramento.com/peuterey.php]giubbotti peuterey[/url] college major and your current business. That's where an objective viewpoint can help. Ask [url=http://www.seattlesoycandles.com]hollister[/url] your clients, friends, and mentors. Often they will make these connections readily.
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The decision on what's relevant will be related to your field. If you got into trouble as a teen, your experience may be relevant if you work as a life coach or child psychologist. If you are a business coach this information will be less relevant and may actually backfire. It's always a judgment call.
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One business consultant includes information about community [url=http://www.gotprintsigns.com/uggpascher/]bottes ugg pas cher[/url] activities because he wants to show that he gives back. He realizes his contribution to nonprofit organizations [url=http://www.mansmanifesto.com]doudoune moncler[/url] will show that he is a caring person with integrity.
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Remember to review your "About" page at least once a year. Your facts change. Your kids grow up and you may get a new dog. You also may need to change your content as your own business changes and new facts become more or less relevant.
Cathy Goodwin, Ph.D., is an online copywriter who helps business owners
get more clients and sell more products online. Download The Case Of The
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