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hollister france 5 Copy Tips For An Amazing Websit

 
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PostPosted: Sat 4:55, 02 Nov 2013    Post subject: hollister france 5 Copy Tips For An Amazing Websit

Gary Scott
Submitted 2012-12-19 05:19:30 Your website is the map that guides them to the outcome you both want-a sale. To keep them from getting lost, here are a few tips to [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] make your web copy stand out.
Know your audience and your ideal client.
Who is visiting your website?
Do you know whether they're your ideal clients?
Before you write or outsource your web copy, you must have an intimate understanding of your target audience. Are they men or women, older or younger, affluent or middle class? What are their hopes and fears, and what pain will your product or service relieve?
Write down a composite sketch of your ideal client, down to the books [url=http://www.teatrodeoro.com/hollisterde.php]www.teatrodeoro.com/hollisterde.php[/url] and television shows he or she watches, and find a picture of him or her. You'll be amazed at how much the sketch and picture will help you write. [url=http://www.marrakech-hotel.fr]www.marrakech-hotel.fr[/url] Copy that sells to affluent baby boomer females will be much different from copy that speaks to young men who are starting out in their careers.
Emphasizing the benefits of your product or service will [url=http://www.davidhabchy.com]barbour sale[/url] raise your conversion rate, but you need to know which benefits your readers want. If you know your audience, half the battle is over.
Write plainly and [url=http://www.davidhabchy.com]barbour outlet[/url] simply.
You've seen the websites that require a PhD. to understand, and that is exactly what you don't want. Simple is always better. Use plenty of adjectives and action words, of course, but don't use industry jargon or million-dollar words unless absolutely necessary.
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Make your copy easy to read.
Don't cram your copy into long paragraphs with small type. Paragraphs should be no more than four or five lines, and the font size should be at least 12 point. Sans serif fonts such as Arial or Verdana work well for websites, but if you prefer serif fonts, that's [url=http://www.par5club.com/louboutin.php]www.par5club.com/louboutin.php[/url] fine-as long as you have plenty of white space between paragraphs and between copy and graphics.
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One of the biggest mistakes people make with their sites is trying to offer their visitors the world on a platter, especially if they're in a service profession. Their websites end up being 15 or 20 pages, and readers become so confused that they click away instead of buying. A confused mind cannot make a decision.
One way to avoid this is to [url=http://www.goland.org/cellphonehazards/#comment-900163]Video Resume Or Digital Resume[/url] offer no more than three levels of service along the lines of good, better, and best or silver, gold, and platinum. It's much easier to understand and choose from three options instead of five or ten.
If you sell products, you have leeway to offer more choices, but the same principle applies. The more options you have, the more confused the reader becomes. Consider limiting your website offerings. You can always ask [url=http://www.tagverts.com/barbour.php]www.tagverts.com/barbour.php[/url] them to [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] contact you if they wish to see more.
Don't let the reader wander.
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If [url=http://360.fysmw.cn/bbs/forum.php?mod=viewthread&tid=292790&pid=341497&page=1&extra=page=1#pid341497]www.par5club.com/louboutin.php Which Marketing Met[/url] your visitors are encouraged or allowed to wander throughout your site, they'll become confused and eventually click somewhere else, such as a competitor's site.
If you think of your website as a map leading your readers to a specific destination, you'll lead them down the perfect path, and your conversions will [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] increase significantly. It's all about [url=http://www.thehygienerevolution.com/hollister.php]www.thehygienerevolution.com/hollister.php[/url] the copy.
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